Location and Geography


    Agoo is 253 kilometers north of Manila. Agoo Playa Hotel is located within the Agoo Tourism Complex at Barrio San Nicolas West, Municipality of Agoo La Union. An access road connects the Barrio Road to Agoo proper, a distance of 3.5 km.


Area Covered
    3.5 hectares
 
Project Description

    The Resort hotel, with its clustered bungalows and villas, is predominantly characterized by Spanish-inspired architecture. Complementing the hotel’s 1st- class amenities is the Olympic-sized swimming pool and other recreational facilities.

 
Facilities

    - 9 Villas with 42 rooms
    - Clubhouse
    - Restaurant
    - Tennis Court
    - Swimming pool
 
Mode of Privatization

    Lease
    Joint Venture
    Sale
 
Project’s Tourism Strengths

    Agoo Playa Hotel prides itself of natural scenic attractions amidst a very rich religious and cultural heritage and tradition. The town of Agoo, which is 253 kilometers north of Manila boasts of beautiful beaches along the cast expanse of Lingayen Gulf. By tradition, Agoo is a religious haven which realized the construction of a Mexican baroque architectural structure, the Basilica of Our Lady of Charity apart from Our Lady of Lourdes Grotto and Agoo Apparition Site.
 
Other prominent attractions include:

    Basil Ridge – the last baston of the retreating Japanese Imperial Army
    Museo de La Union – showcasing the archeological finds during the pre-Spanish period.
    Museo de Iloko – which houses the artifacts and other pieces of cultural importance to the Ilocanos.
    Marcos Park – Mountain Resort Complex
    La Union Botanical and Zoological Gardens
    Agoo Semana (Holy week) Festival – where life size statues depicting the Stations of the Cross are being processioned.

 
Market Image/Position

    The Hotel is the primary tourist destination in the town of Agoo and can serve as the jump-off point to Baguio and the Mountain Provinces, or to Ilocos and other northern Luzon regions.
 
Tourist Arrival in Region I (1997 –2001)


    The number of tourists visiting Region I over a five-year period (1997-2001) averaged 348,002. It peaked in 1998 when 477,277 tourists flocked to the area. With the improving economy, it is expected that the region will again experience a steady influx of tourists in the coming years.
 
Tourist Arrival by Place of Origin (2001)


    Majority of foreign tourists came from Hong Kong, China, Taiwan, U.S., and Australia. The bulk of tourist arrivals in the region are made up of local vacationers / travelers and balikbayans.
 
How to get there

    Agoo is approximately 4 ˝ hours from Manila by car. One only needs to take the North Expressway and exit at Mabalacat; drive along Mc Arthur Highway until you reach the town of Agoo La Union. If you would want to go there by public transport, you can take any of the buses plying the Manila to Ilocos route.