Warmest greetings and welcome!
A corporate entity attached to the Department of Tourism, the Philippine Tourism Authority (PTA) plays a unique role in the promotion and development of the country's tourism industry.
With 7,107 islands, the Philippines teems with potential tourist destinations. Across our islands lie pristine white beaches, warm and clear dive sites, scenic seascapes, challenging surf sites, beautiful mountains, magnificent waterfalls, hot and cold springs, and all kinds of natural jewels in a tropical setting. At the PTA it is our task to enable the private sector to harness these resources, and to pioneer tourism development in strategic areas whenever necessary.
We are putting in place basic infrastructure, facilities, and utilities to open windows of opportunities for tourism related investments, particularly in the tourism super region. Our strategic objective, which is an integral component of President Gloria Macapagal Arroyo's long term agenda, is to fully maximize nature's gifts, to enhance and preserve them, in order to strengthen and sustain our tourism industry.
As General Manager and Chief Executive Officer of PTA I am committed to:
1. Maintain a highly competent workforce that thrives in a high-energy and high morale workplace;
2. Work closely with the Department of Tourism and other agencies of the national and local governments; forge closer ties with the private sector and non-government organizations to accelerate the growth of the industry;
3. Manage the agency's assets and entities and use our financial resources for us to adapt to globally competitive standards, new technologies, and new social, economic or financial environment; and
4. Pursuant to our mission, make PTA a dynamic instrument of government for cultural awakening, countryside development, environmental conservation, foreign exchange generation, employment creation, and poverty alleviation.
The tasks are formidable as they are challenging. And I believe that we at the PTA are up to the challenge.
